| Wednesday 19 October 2011 17h30 - 19h30 European Parliament - Brussels Room JAN 4Q1
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| Welcome speech : | |
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Nadja Hirsch, Member of the European Parliament, Group of the Alliance of Liberals and Democrats for Europe |
| Introductory keynote: | |
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Reinhard Buescher, Head of Unit for Support for Innovation, European Commission, Directorate General for Enterprise and Industry |
| Overview of advertising's value in economy | |
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Steven Spittaels, partners, McKinsey & Company |
| Panel discussion: | |
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Nadja Hirsch, Member of the European Parliament, Group of the Alliance of Liberals and Democrats for Europe |
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Heinz Becker, Member of the European Parliament, Group of the European People's Party (Christian Democrats) |
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Paul Rübig, Member of the European Parliament, Group of the European People's Party (Christian Democrats) |
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Heikki Rotko, Executive Vice President, MTV Oy, Finland & egta President |
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Tomasz Józefacki, Head of Internet Division, Agora, Poland |
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René Lamsfuss, Vice President Market Governance and Data Strategy, Nielsen Online, Germany |
| Moderated by: | |
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Charlie Crowe, Chief Executive Officer, C Squared, United Kingdom |
| Please click here to view the programme of the conference | |
| Please click here to view the associations' key messages | |
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What is advertising’s role in innovation and growth? In today’s constantly changing environment, advertising is a strong driver for business growth and funds a diverse, independent and pluralistic media landscape. Come and discuss advertising’s role in innovation and growth with advertising and media professionals from all over Europe and European Policymakers! Please note that the registration is closed. Please click here to download the invitation in PDF. Contact: Anne-Laure Dreyfus: annelaure.dreyfus@egta.com (Click here to see the last year's event: Media Lounge 2010) |
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